The circus, with its exotic animals, flashy costumes and death-defying acrobats, has been a staple of entertainment in the United States since the mid-1800s

 

Officials with the Ringling Bros. and Barnum & Bailey Circus have announced that the circus will close down in May of 2017. They cited declining ticket sales, operating costs, and changes in audience taste as the reasons. The circus was a combination of several earlier circuses that merged, with the oldest going back 146 years.

The circus, with its exotic animals, flashy costumes and death-defying acrobats, has been a staple of entertainment in the United States since the mid-1800s. Phineas Taylor Barnum made a traveling spectacle of animals and human oddities popular, while the five Ringling brothers performed juggling acts and skits from their home base in Wisconsin. Eventually, they merged and the modern circus was born. The sprawling troupes traveled around America by train, wowing audiences with the sheer scale of entertainment and exotic animals.

By midcentury, the circus was routine, wholesome family entertainment. But as the 20th century went on, kids became less and less enthralled. Movies, television, video games and the internet captured young minds. The circus didn’t have savvy product merchandising tie-ins or Saturday morning cartoons to shore up its image.

Cost aside, audiences decided that carting wild animals from town to town for live performances is not right, clowns are scary, and its easier to watch other acts on video. However, more modern traveling live shows such as Cirque de Soleil continue to draw audiences. -via reddit

 

A message from Kenneth Feld, chairman and CEO of Feld Entertainment, the producer of Ringling Bros. and Barnum & Bailey^®

After much evaluation and deliberation, my family and I have made the difficult business decision that Ringling Bros. and Barnum & Bailey^® will hold its final performances in May of this year. Ringling Bros. ticket sales have been declining, but following the transition of the elephants off the road, we saw an even more dramatic drop. This, coupled with high operating costs, made the circus an unsustainable business for the company.

Nearly 50 years ago, my father founded our company with the acquisition of Ringling Bros.The circus and its people have continually been a source of inspiration and joy to my family and me, which is why this was such a tough business decision to make. The decision was even more difficult because of the amazing fans that have become part of our extended circus family over the years, and we are extremely grateful to the millions of families who have made Ringling Bros. part of their lives for generations. We know Ringling Bros. isn’t only our family business, but also your family tradition.

Ringling Bros. and Barnum & Bailey^® Presents Circus XTREME will conclude its tour at the Dunkin’ Donuts Center in Providence, R.I., on May 7, 2017, and Ringling Bros. and Barnum & Bailey^® Presents Out Of This World will conclude its tour at the Nassau Veterans Memorial Coliseum in Uniondale, N.Y., on May 21, 2017. We hope you will come to celebrate this American icon for one last time before our tours conclude.

Our company provides quality, live family entertainment, and we invite you to bring your family to one of our other events, including Marvel Universe LIVE!, Monster Jam, Monster Energy Supercross, AMSOIL Arenacross, Disney On Ice and Disney Live!, as well as future productions.

Ringling Bros. and Barnum & Bailey has served as inspiration for all of the live entertainment produced at Feld Entertainment. We learned from the circus, and applied those learnings to our other productions. Without Ringling Bros., we wouldn’t have the vibrant live entertainment company that we have today. Ringling Bros. will always be part of Feld Entertainment, and its spirit will live on in every production and project we do.

Sincerely,
Kenneth

https://www.ringling.com