Tess Holliday has called out a new movie poster that casts a curvier, shorter version of Snow White as less beautiful than her svelte incarnation.
The size 22 model took to Twitter Tuesday to slam the ad, which promotes an upcoming parody of the classic fairy tale, titled Red Shoes And The 7 Dwarfs.
On the new poster, a plumper Snow White glances bewilderingly at her tall, doe-eyed, thin-waisted self. A tagline asks: ‘What if Snow White was no longer beautiful and the 7 dwarfs not so short?’
Tess pointed out how detrimental such a message could be for younger viewers.
‘How did this get approved by an entire marketing team? Why is it okay to tell young kids being fat = ugly?’ she wrote.
The 31-year-old body positive activist tagged Chloe Grace Moretz, who voices the movie’s main character, in her tweet. The 20-year-old actress hasn’t replied so far.
Tess was one of several people who were shocked by the poster.
‘My nine-year-old son will pissed be too, because even he knows this is utter bulls**t,’ one mother told the model.
Someone else branded the poster ‘awful’, while another person said it should deter viewers from going to see the movie.
‘This is some major BS—the majority of American women who are that size shouldn’t take their kids or buy anything related to that project,’ the woman tweeted.
A trailer for Red Shoes And The 7 Dwarfs seems to carry a similar message to the one displayed on the poster.
In the short clip, two of the seven dwarfs watch as Snow White removes a glamorous, sparkly gown.
Read more: Daily Mail