The NFL did something that is almost unheard of in either professional sports or business in general.
They have taken a goose that was laying golden eggs and cut the goose’s throat.
People like watching sports of some kind, almost everyone has a sport that they like watching. For many, it is football.
Through the anthem kneeling and so many other things that the NFL has turned a blind eye to they have cursed themselves to people that would otherwise never dream of not watching football to swear off watching the NFL forever.
Thankfully there is still college football where they simply don’t tolerate the kind of crap that the NFL tolerates.
They’ve made too many people mad and this is trickling down to every aspect of their business.
The NFL has several revenue streams that must be in complete concert with each other for the machine to run smoothly.
Its like a runner that hurts their left leg, they will begin to put more weight on the right leg and then after a while you have two bad legs.
That being said, the NFL has a heck of a lot of chances for commercial breaks within one game.
If they don’t have a group that’s willing to pay them to be in one of those spots that is money that the NFL loses out on. From the way things are going lately it seems that the NFL is bleeding buckets in regards to their television revenue.
The National Football League’s 2018 ad revenue has sharply declined due to the crashing television ratings the league suffered in 2016 and 2017, according to reports.
The NFL’s TV ratings suffered a precipitous loss over the previous two seasons, with the 2016-2017 numbers down 10 percent. TV ad pricing is based on previous ratings periods, and so these declines seriously cut into the ad prices that the league could charge for the 2018 TV season.
Because of the bad numbers from last season, ad revenue fell 19 percent in the first two months of the 2018 season, Bloomberg reported.
“The effects of the lower audiences last year are spilling into this season,” said James Fennessy, chief executive officer of advertising research firm Standard Media Index.