What happens when a partnership of fools is formed? It appears that even worse outcomes are produced.
In a recent media report, two failing businesses banded up to support a worthwhile cause. Unfortunately, the program turned into a somewhat cynical advertisement for two damaged firms, overshadowing the messaging by the bad reputations the businesses acquired.
On Monday, Fox News permitted a segment about a deserving nonprofit to morph into an advertisement for Bud Light and other Anheuser-Busch goods.
It’s difficult to determine which brand is currently more toxic: Fox News or Bud Light.
It was even worse when drinking Budweiser was conflated with patriotism.
“Fox & Friends” host Steve Doocy was talking to guest Dan Rooney, a lieutenant colonel in the Air Force Reserves and the founder and CEO of Folds of Honor, which provides support for the families of fallen and disabled service members and first responders.
“So, Dan, as people look in on this Fourth of July weekend, how can they help you help other families like the Katzenbergs?” Doocy asked, referring to a family aided by the charitable organization.
“Thirteen years ago I reached out to this company, Anheuser-Busch, and they said, ‘Hey, we believe in you,’” Rooney said.
“And in its core, Folds is about believing in people so they believe in themselves. And Anheuser-Busch did that for me,” he continued. “And we kicked off 13 years of a partnership with them. They’ve donated $22 million.
“We’ve got awesome new products here coming out, so people literally can crack a cold Budweiser, a Bud Light, and celebrate their freedoms, but also provide educational scholarships to the military and first-responder families who have sacrificed so much for the freedoms that we enjoy.
“And that’s a great, easy way to say I love my country, is crack a cold Budweiser and support a military or first-responder family.”
Since removing its most popular personality, Tucker Carlson, Fox News has significantly lost viewers and reputation. The last thing the struggling network needs is for conservatives to stop tuning in for more reasons.
Fox nevertheless gave conservatives another justification. The network entered another issue by promoting Bud Light overtly, which only served to confirm preconceptions about its lack of conservative values.
The negative consequences of Anheuser-Busch’s choice to collaborate with transgender social media influencer Dylan Mulvaney this spring were well-covered by Fox News. With headlines like “Bud Light’s Woes Show No Signs of Slowing as Critics Pan New Ad Featuring Super Bowl Champ,” the beer brand has not exactly received great press.
However, the network permitted a Bud Light and other Anheuser-Busch branded advertisements on Monday.
Rogan O’Handley, a conservative Twitter user who goes by the handle “DC Draino,” criticized the action.
“I haven’t watched 1 minute of Fox News since they fired Tucker Carlson,” he said. “Now they’re doing Bud Light commercials. Nothing but CNN with a blue background.”
I haven’t watched 1 minute of Fox News since they fired Tucker Carlson
Now they’re doing *Bud Light commercials*
Nothing but CNN with a blue backgroundhttps://t.co/gTCeAQsfwe
— DC_Draino (@DC_Draino) July 3, 2023
He also offered advice on how to support families in need without boosting Anheuser-Busch and its “environmental, social,
and governance” principles.
“Cut out the ESG middleman and donate directly to Folds of Honor directly here,” O’Handley posted, sharing the link.
Cut out the ESG middleman and donate directly to Folds of Honor directly here:https://t.co/CZbBXg8eSq
— DC_Draino (@DC_Draino) July 3, 2023
Good work is being done by Folds of Honor. It makes reasonable that Rooney would try to retain a long-standing partnership that gave his organization so much support.
However, Anheuser-Busch is no longer the venerable American corporation it was prior to its 2008 sale to InBev of Belgium.
Despite the response against Mulvaney, AB InBev has not issued an apology for promoting the radical LGBT agenda in its marketing and has even increased its support for offensive “pride” events.
Budweiser and Bud Light purchases generate revenue for the international corporation, of which Folds of Honor only receives a portion. Instead of attempting to increase sales of Anheuser-Busch goods, Rooney would be better off encouraging direct donations to the charity.
Fox News made a mistake by allowing the conversation to devolve into a pitch. It appeared as though the network and Anheuser-Busch were exploiting veterans as props to mend their damaged reputations by linking support for our armed services to Bud Light.