Will it matter to Fox News millions of loyal followers that it is dropping its most impactful slogan that has sent liberals and mainstream pundits into a virtual torrent of spite and hate for 20 years?  According to New York Magazine, the cable news leader has decided it has a reason for ending its literal conservative news anthem which former chief Roger Ailes created for it in 1996.

For liberal news organizations like CNN aka Clinton News Network, the executives and staffers at the fake news black hole have to be doing high fives.  For them, any edge that can be gained against the conservative news giant is a plus.  Imagine how the New York Times would fare if its internationally known slogan “All the News That’s Fit to Print” were jettisoned.  There would be much gnashing of teeth in tons of liberal homes across the nation.

But the executives at Fox News have indicated that getting the Ailes slogan had to be retired.  Ailes who died In May at 77, had to retire in 2016 due to a growing barrage of sexual harassment allegations.

The news comes as Fox News continues to move away from the Ailes era under the guidance of Rupert Murdoch and his sons James and Lachlan. Ailes, the principal architect of Fox who changed the cable news business forever, resigned from the network last year under a cloud of sexual harassment allegations and died in May at age 77.  The question that some may be wondering about is whether or not ditching the slogan will harm the network’s imagine.

A Fox News has reportedly informed the New York Magazine that the slogan’s retirement “switch “won’t affect programming or editorial decisions.” While the conservative news beacon still retains its stranglehold as the most watched news network, Rachel Maddow, and her anti-Trump rant-filled MSNBC show is gaining some ground on Fox’s 9 pm “The Five” show.

In fact, according to Breitbart, during one week in May, Fox News fail to third in the key demo in primetime behind MSNBC and CNN, the first time that had happened in 17 years.”

While the “Fair and Balanced” slogan may be retired to the news pastures of media history the Fox news network will be emphasizing that its news anchors still use its “Most Watched. Most Trusted” slogan.