Girl Scouts use a variety of 21st-century strategies to sell their deliciously addictive cookies.
Little pigtailed cherubs no longer have to rely on nervous giggles and perky smiles to attract customers.
Amazon and other online retailers sell a variety of eye-catching, professionally designed banners and signs to assist scouts in attracting potential buyers.
According to Insider, enterprising young people are no longer limited to selling their sweet, crunchy wares at grocery store entrances. They can now make sales over the internet, and they accept Venmo and other electronic payment methods.
The Girl Scouts website even has a handy locator feature where potential customers can enter their ZIP code and find the nearest cookie-sales location.
One enterprising scout in Alaska has found sales success by replicating fast-food restaurant strategies: She set up a drive-thru cookie stand in the parking lot of the Carrs grocery store in the Anchorage neighborhood of Debarr.
Kaela Malchoff, 17, told KTUU-Dave TV’s Allgood that converting an old 1970s camping trailer into a cookie sales booth took her three years.
“I scrapped it down to the frame and built it from the ground up,” she told the news outlet.
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The idea, she said, was “mimicking the idea of a coffee kiosk.”
Kaela’s mother and two younger siblings have now joined her in running the popular booth.
One customer expressed gratitude to Allgood for the ease of use of the setup. “I’m not required to get out of my car,” she explained.
“I can drive up, like McDonald’s, and get what I want,” the woman said. “Drive up, get your cookies, and go.”
A couple of customers expressed interest in the bright purple paint job.
“I’ve driven by it before,” one said. “I’m attracted to purple. It’s my favorite color.”
The woman also mentioned that she enjoys the Girl Scout cookies in the purple box, specifically the Samoas, which are vanilla cookies coated in caramel, coconut, and chocolate.
She was pleased to see a young person think outside the box when developing a business plan.
“It’s really refreshing to see somebody that takes an expectation — to go out and sell your cookies — and double times it, triple times it, and quadruples it,” she said.
Kaela told Allgood that’s a common reaction from many customers.
“They really give me a lot of compliments of how it’s a smart idea and how it’s very convenient for them,” she said.
She appears to have discovered the secret to success: Kaela estimates that her March cookie sales will exceed 5,000 boxes.
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