Spotify will not renew its exclusive podcast partnership with Michelle and Barack Obama, Bloomberg reported.
Michelle and Barack Obama are leaving Spotify after the audio streaming giant reportedly dropped its podcast deal to the first couple. According to the Daily Mail, the couple had a clash with the streaming giant over “exclusivity and how much they were expected to appear in episodes.”
Back in 2019, the Obamas secured a podcast partnership with Spotify that had a rumored payout in the league of $30 Million, the amount the company paid Prince Harry and Meghan Markle.
However, only 18 episodes were produced by Michelle and Barack for the company.
Bloomberg News reported that both have clashed with each other with Spotify hoping that the former president and former first lady would appear more in the podcasts while the production company felt releasing its podcast only on Spotify limited its audience.
According to sources close to the company, Spotify allegedly became frustrated with the Obamas as a result of their relatively lackluster output. Podcasters with major contractors typically put out at least one episode a week.
And now, Barack and Michelle are still on the hunt for a podcast deal that some sources say will be worth tens of millions of dollars.
More details of this story from Daily Mail:
Barack and Michelle Obama will not be renewing their lucrative podcast partnership with Spotify after clashing with the streaming giant over exclusivity and how much they were expected to appear in episodes.
The former first couple is said to be looking instead for a new deal at Amazon with its Audible service, or at iHeartMedia, according to Bloomberg which first revealed that the arrangement was not being renewed.
The Obama’s signed their deal with Spotify in 2019 for an undisclosed sum but it is likely to be in the realm of $30million, the amount scored by Harry and Meghan in 2019 for a multi-year deal.
Since then, Michelle has hosted her own podcast – The Michelle Obama Podcast – and Barack has appeared in a series with Bruce Springsteen titled Renegades: Born in the USA.
Between them, the Obamas have only released 18 podcast episodes in more than two years.