Anheuser-Busch’s gimmicky commercial effort promoting transgender activist Dylan Mulvaney has been a smashing success – for its competitors, whose sales have surged while Bud Light’s have plummeted due to a statewide conservative boycott.
According to NielsenIQ sales data evaluated by Bump Williams Consulting, Bud Light sales fell 17% in the week ending Saturday, according to The Wall Street Journal on Monday.
According to the survey, sales of rival brands Coors Light and Miller Lite increased 17.6 percent during the same time period.
“These numbers are staggering,” beer-centric newsletter Insights Express said Sunday, according to the New York Post. “Right now this is an extremely difficult scenario for Anheuser Busch, the Bud Light brand and for AB distributors.”
“Coors Light and Miller Lite were once again big beneficiaries,” the newsletter said.
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In the aftermath of the Mulvaney scandal, Anheuser-Busch’s competitors have begun to chip into the beer giant’s market dominance.
According to Insights Express, Bud Light’s market share fell 6.7 percent last week, while Coors Light and Miller Lite each increased 18 percent.
This outpouring of rage is sending a message to corporate America that consumers do not want their beers served with a side of left-wing propaganda.
While the establishment media has attempted to portray the incident as a transitory right-wing temper tantrum, a recent poll indicated that the boycott is supported by a majority of Americans.
It’s not unexpected that Anheuser-Busch is under fire for alienating its core customers and overusing woke messaging in its product marketing campaigns.
“The problem is not just that Mulvaney is only famous for being a man pretending to be a woman, but that Mulvaney is a man acting like a stupid, ridiculous caricature of a woman,” commentary writer Zachary Faria wrote in the Washington Examiner.
“The most notable part of this, though, is how Bud Light reached its incredibly dumb decision to use Mulvaney in an ad campaign through a genuinely dumb assumption that all the brand needed was to get more woke.”
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According to business journalist Charles Gasparino, Bud Light’s sales decline demonstrates the importance of brands knowing their target audience.
“According to the latest sales figures, beer drinkers (like many Americans) are a pretty conservative bunch and they’re running away from Bud faster than Joe Biden from reporters,” Gasparino wrote in a New York Post opinion piece.
lol heightened risk? Its their failure they obviously did not know their customer
— Kay (@secretchipa) April 25, 2023
“There’s a good case to be made that the American public have had enough of the proselytizing … The lesson here is: Know your audience. When you preach to them rather than reach out to them, they don’t always forgive — or forget.”
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