Greta Van Susteren was fired this week from MSNBC even though her numbers were good even in the key demographics, when she could not beat her competition on Fox and CNN. I am dubious of this excuse from MSNBC. After all if finishing last makes you fireable, only Rachel Madcow would be safe and after everyone realizes her Russia propaganda is BS, she might not be safe either.
Greta Van Susteren has been fired by MSNBC, with the network axing the popular television personality just six months after she joined the NBC News team.
The no-nonsense commentator shared the news on Twitter by simply writing: ‘I am out at MSNBC.’
Van Susteren, 63, only learned the news on Thursday afternoon, while she was busy preparing for her show later that day.
‘They let her go,’ her husband and manager John Coale told CNNMoney.
‘We’re working out contract issues now.’
Van Susteren will not appear on the network again, and Ari Melber will be taking over for her in the 6pm hour on Thursday.
The move comes on the same day that President Trump targeted a female member of the network in an unprecedented personal attack, even by his standards.
The commander-in-chief viciously tore into Morning Joe host Mika Brzezinski for speaking ill of him on her show and in a recent music video she made with fiance and co-host Joe Scarborough.
‘I heard poorly rated @Morning_Joe speaks badly of me (don’t watch anymore). Then how come low I.Q. Crazy Mika, along with Psycho Joe, came…to Mar-a-Lago 3 nights in a row around New Year’s Eve, and insisted on joining me. She was bleeding badly from a face-lift. I said no!’ wrote President Trump.
The tweet came shortly after Brzezinsk called President Trump a ‘proven liar.’
Her Washington DC-based news hour was called ‘For The Record’ on MSNBC, similar in name to her Fox News show, which had been called ‘On the Record.’
MSNBC has been posting strong numbers over the past few months, particularly in the key demos.
Van Susteren’s show failed to move past its CNN and Fox News rivals however in the 6pm hour, where it was up against ‘The Situation Room’ and ‘Special Report with Bret Baier,’
That being said, it was still pulling in phenomenal numbers by comparison for the network.
In her first quarter with the network, Van Susteren’s show was up 59 percent in total viewers and and even more impressive 74 percent in the all-important adults 25 – 54 demo.
Those numbers were also well above the network average, which was up 55 percent in total viewers and 40 percent in the demo.